Peru became the #1 blueberry exporter in 2021, capitalizing on high demand and efficient production.
Shift to China: China’s growing demand makes it an attractive alternative, especially with new 10% US tariffs hurting profitability.
The Port of Chancay cuts shipping time to Asia to 20 days, preserving freshness. Baja Farm calls it a “game-changer.”
Exports to the US dropped 30% YoY (early 2024), while shipments to China rose. Consumers buy fewer blueberries when prices rise due to tariffs.
Baja Farm is a major Peruvian blueberry producer and exporter, playing a significant role in Peru’s rise as the world’s top blueberry supplier. Its Strategy:
Traditionally split exports 60% to US, 40% to Europe. Now planning first large shipment to China by August 2024 (peak harvest) to offset US losses.
Outlook:
Peru’s blueberry industry is adapting by diversifying markets, with China poised to become a major destination due to faster logistics and tariff advantages. https://www.facebook.com/jeff.mah.5/videos/631423653251758/?__cft__[0]=AZUumisRiWsw5t1E7p17kRzHBsOdQ65554pFp4e658JhcFKgZIajcbdsjb2Q2lzhDwwLbRDsOCHyEdnaDe26JkUt3nOUIPrTAimsjL0hTNyteAhkadFDJwYmZWmWps_i3JHEtvJYvO5Y6v2BHHPzALqJTnXGWutRRe5Q94dCByvkUw&__tn__=%2CO%2CP-R
