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HAUS NOWHERE Shenzhen

I have never heard of this store before, until on September 5, 2024, the world’s third HAUS NOWHERE opens in Shenzhen, China. The HAUS NOWHERE project, presented by Gentle Monster, the South Korean fashion and lifestyle company, represents a space unlike any other. Departing from traditional concepts of retail, HAUS NOWHERE envisions a ‘FUTURE RETAIL’ model that retail spaces should strive to achieve. Unified by a compelling narrative under the theme of “INSECT KINGDOM,” the space weaves a fictional tale of the 10,000-year relationship between giants, insects and animals. HAUS NOWHERE SHENZHEN is more than just a shopping destination; it is a vast universe with its own narrative. Visitors are invited to step into the tale, where they become part of the story, engaging both their emotions and creativity. The retail space spans 6,914sqm across three floors and features kiosks from its eyewear brand Gentle Monster and perfume line Tamburins, along with other curated shops and brands.